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The legendary entrepreneur Richard Branson once said "In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics. “He simply meant this. People will make up their minds about you or your brand very quickly or when they meet you for the first time. So, ‘impression’ is a very important thing as far as any brand is concerned.

So, what can businesses in this digital age do to both convey brand credibility, to the audience and expand the customer base? One of the most significant strategy to enhance the business visibility online is to create content that lasts

for ever, especially visual content. Many studies have shown that people can recall most of the visual content that they see even after so many days. In comparison, after few days people may not remember the written content they’ve read before. This means people are more likely to remember the design content than the actual written information you’ve presented before them.

Great visual is a highly important tool for fostering positive and ever lasting impressions. If you are going to share something with your customers, whether it’s about showcasing your product or services, first thing you must do is to keep the focus on visual content. Presenting some boring stuff before the audience will negatively impact your brand. You can create designs that are simple, creative and engaging in nature in a variety of formats. This will boost your brand identity.

Successful brands start out by getting to know their audience before they try to sort out the strategies. So firstly you have to consider the requirements of your target audience. After that you can focus on creating pragmatic strategies that are targeted to attract the masses. This will yield better results and end up in sustained growth for your brand.

Content marketing whether it’s about visual or written content, can't be effective if you simply showcase your concept. In order to get results, and to make a lasting impression, you need to regularly add new, interesting and creative content on different platforms.

Leaving a lasting impression through different contents helps lay the groundwork for your authority, but for attracting an audience requires conversation, engagement, and voice. Engagement is a must requirement for any brand to grow. You can engage customer through social networks where readers can find more of your material and contact you directly.

Most of you know that impressions are a big deal for any company. Making lasting impression on customers is very much difficult thing to do. But when you can make it right, then brand acceptance comes with ease. So, plan and implement strategies that resonate with your audience and create a lasting brand impression.