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A recent study has shown that about 60% of global mobile consumers use their mobile device as their primary internet source. Another similar study conducted by Shopify revealed that half of their e-commerce traffic comes through mobile devices. These findings reveal the fact that consumers are more mobile-savvy than ever. So, the brands must take notice of this trend and make a mobile-friendly website for consumers. This is all about reaching out to the people in the way they want, on the device they prefer.

What is a Mobile-Friendly Website?

“A mobile-friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device”. This kind of website is optimized for mobile devices, which makes it far easier for users to consume content and navigate. For any brand to gain a competitive edge, it needs a properly designed and engaging mobile-optimized website.

Why Every Brand Needs a Mobile-Friendly Website

Website Traffic

The availability of the internet has made it possible for users to access the web page easily at any point anywhere in the world. Moreover, Google prioritizes websites with a “mobile-friendly site design” which gives them a boost in rankings. So, brands must create mobile-friendly websites if they want to increase visibility.

User Experience

These days, it’s more likely that your customers are using smartphones to check your website and seek the products or services you offer. Apart from that, it’s a fact that Google will index websites on the grounds of user experience. So, providing a better mobile-optimized website experience to visitors by creating mobile-friendly websites can help brands improve their online acceptability.

Easier to Manage

One of the reasons why mobile responsive websites can be easily managed when compared to others is that responsive designs are built to do everything in one. Also, responsive websites have faster loading speeds than non-responsive designs, which results in improved online rankings.

Cost-effectiveness

Whether you agree or not, a mobile-friendly website is, in fact, cost-effective. In the past, people had to design different websites for different platforms, thus resulting in increased cost. However, with a responsive design, the cost can be reduced effectively.

These are some of the reasons why every brand must create mobile-friendly optimized websites. If you want to move ahead successfully in your business, then it’s high time for you to develop a mobile responsive website. Those ventures that are still not ready to create awesome user experiences for customers through their mobile-friendly web pages will taste failure.