Marketers generally consider a company’s website to be the central factor in its digital marketing campaigns. The ranking of the website will determine how much organic traffic it gets, how much it will generate leads and yield surprising results. But today things have changed. Now a days your mobile site is more important than your desktop one. You can see this change, when you analyse the digital marketing strategies of various brands.
A recent study have shown that about 60% of global mobile consumers use their mobile device as their primary internet source. Another similar study conducted by Shopify revealed that half of their ecommerce traffic comes through mobile devices. These findings reveal the fact that the consumers are more mobile savvy than ever. So the brands must take notice of this trend and make their site mobile friendly for the consumers. This is all about reaching out to the people in the way they want, on the device they prefer.
So what exactly is mobile-friendly website? “A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device”. This kind of website is optimized for mobile devices which makes it far easier for users to consume content and navigate. For any brand to gain competitive edge, they need a properly designed and engaging mobile responsive website. Let’s look at some of the reasons why every brand needs a mobile friendly website
The availability of the internet has made it possible for users to access the web page easily at any point anywhere in the world. Moreover Google prioritizes websites with a “mobile-friendly design” which gives them a boost in rankings.
So it’s important that brands create mobile friendly websites if they want to increase visibility.
These days, it’s more likely that your customer is using a smartphones to check your website and seek for the products or services you offer. Apart from that it’s a fact that Google will index websites on the grounds of user-experience. So providing a better mobile website experience to the visitors by creating mobile friendly websites can really help brands improve their online acceptability.
One of the reason why mobile responsive websites can be easily managed when compared to the other is that responsive designs are built to do everything in one. Also responsive websites also have faster loading speeds than non-responsive designs, which results in improved online rankings.
Whether you agree or not, a mobile-friendly page is in fact, cost-effective. In older days, people had to design different websites for different platforms thus resulting in increased cost. However, with a responsive design, the cost can be reduced effectively.
These are the some of the reasons why every band must create mobile friendly websites. If you want to move ahead successfully in your business, then it’s high time for you to develop a mobile responsive websites. Those ventures that are still not ready to create awesome user experience for customers through their mobile friendly web pages will definitely taste failure.