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A famous American Novelist Herman Melville once said “It is better to fail in originality than to succeed in imitation.” He is simply pointing out the importance of ‘originality’ in our life. If you really want to come up with something really worthwhile, you must be original. You have to work it out for yourself. This is absolutely applicable as far as any brand or business organization is concerned. The audience or customer always demands something new, something they’ve never seen before. So every brand must endeavor to come up with fresh ideas before the audience. Otherwise they cannot leave an impact on people’s minds.

Originality is a Key ingredient for building a Strong Online Presence. If a brand wants to develop an identity of its own, the creation of original content for its audience is so critical. We use content marketing as an effective tool for enhancing your brand presence. But if you imitate somebody else while creating content, then it’s a futile exercise. So, in order to build a strong relationship with your customers, it is highly important to create your own content, which means a content that is unique in nature. Only when you create your own content, you can develop a personal style. You can imitate somebody, go on doing things that they are doing, but you will not be able to lead a successful business.

People will buy your dream only when they realize that you have some stuff inside, when you showcase something different from others, when you serve something useful. That needs hard work and patience. One thing you have to keep in mind is that, never be afraid to experiment from the beginning itself. As a famous educator, Ken Robinson said “If you're not prepared to be wrong, you'll never come up with anything original. Start creating contents, whether its video or design poster, you should try to come up with something new. Also keep in mind that the content should be in tune with the needs and demands of the audience.

Originality requires continuous experimentation, inspiration and the occasional mistakes. Every brand, which is serious about building a presence online or becoming a successful venture, must ensure that originality is maintained in all its efforts. There are varieties of platforms to showcase your skills. One should make use of all of them to advance the brand’s growth journey. Along with the principle of sticking to originality, the businesses have to make sure that all the customers’ needs and aspirations are fulfilled.