You have searched Google to gain some knowledge about a topic. Thousands of search results came and you opened the links that are showing on the first pages. After going through the links of first two pages, you got a basic idea about the subject, right? Likewise millions of people are searching on Google and they want to learn according to their requirements.
But have you noticed one thing, if you want to know about a subject, you just search and explore the sites that are listed on the first few pages. After a little bit of understanding about the subject, you stop your search and move on to another one. From this process, we must realize that most of the time, people open the links of the first few pages and they are not interested about the other.
So it is very important to reach the top of the pages if you want your website to be noticed. The visibility of your website can effectively enhance the growth of your business. For improving the search engine rankings and building a brand identity, we use a marketing technique called Search Engine Optimization (SEO). It is an integral part of digital marketing that drives customers to your business through online platforms.
SEO is a process through which a website’s visibility can be improved. It also plays a vital role in enhancing the search engine ranking of a website. Since businesses across the globe are increasingly getting digitized, entrepreneurs are slowly realizing the importance of SEO. So proper SEO strategy needs to be formulated for any brand to get the desired ranking and traffic. Here we are looking at the reasons why SEO is important in the field of digital marketing.
Why SEO?As we said before, generally a user refers those websites which have higher ranking in search engine. A highly effective SEO strategy would definitely improve search engine ranking of your website. So instead of investing in less effective online marketing techniques, businesses must use SEO as a necessary tool for driving more user traffic on your website.
This proper implementation of SEO for a website, will give your business competitive edge and obviously the conversion rate also increases due to higher ranking. So better search engine ranking helps businesses to attract visitors and thereby increasing traffic, hence conversion rate and Return of Investment (ROI).
A constant work on Seo will definitely bring success in digital marketing. It greatly helps in promotion of website or brand and it will help in increasing the number of customers to your website and keep you up in competition. This will also result in increase of user trust and they mostly consider website of higher ranking as the best brands.
How it Works?Search Engines are the softwares that crawl web page content and they are driven by texts. There are various activities they perform such as scanning, crawling, storing indexes, and recovering. These search engines make use of algorithms that are highly complex in nature and based on different factors such as
1) Keyword Density: Keyword density is an important factor to determine if a web page is relevant to a specified keyword. It tells you how often a search term appears in a text in relation to the total number of words it contains.
2) Inbound Links: It is a hyperlink placed on other websites that points to or navigates to your website. Inbound links are used by the search engines to rank the websites. So it is important that the websites providing inbound links to your website have high rankings with high traffic inflow.
3) Meta Tag: It is a tag in HTML that describes some aspect of the contents of a Web page. Search engines use the information that you provide in a Meta tag to index a page so that someone searching for the kind of information the page contains will be able to find it.
4) Content: The content in a website is the most vital aspect for search engine rankings. High quality content which is optimised with relevant keywords, makes the website valuable to the visitors and result in high search engines rankings.
The above mentioned are some of the factors that search engines make use of and we now have to look at the benefits of SEO in digital marketing world.
What are the Benefits?The main benefit of SEO is that it helps businesses maintain a top position in the search engine result pages, which ultimately leads to an increase in significant traffic for your websites and visibility. Whatever be the website, SEO provide results that are visible and trackable.
The other benefit is that by enabling the appearance of your website in the first listings, the SEO provides you higher brand credibility which is the main factor as far any business is concerned. Also, this marketing strategy helps both the search engines and users at the same time. The search engines can easily navigate through your website and it also makes your website easily navigable for the users.
So finally one can say with confidence that Search Engine Optimization is one of the most cost effective digital marketing strategies of our times. So it’s an absolutely requirement for any business to thrive in this highly competitive, digitalized world. A good SEO strategy can drive more traffic to your website, and gain more customers, make sales and fulfil your business objectives. However, its strategy needs to be changed according the times and one must keep updated with every new change that are happening in digital marketing, search engine and SEO strategies.
Sachin K M