Blog

Every time you see a good video, you feel really excited. Isn’t it? What is it that makes a video more attractive than some words or even a picture? Have you ever thought about it? Many of us have the habit of watching informational and entertaining videos in YouTube and we can watch it for many hours at a stretch. What is it that makes a video so appealing to us?

Whatever be the Psychology, one thing is sure, an attractive video content can capture the attention of an audience far more easily than an image or written content. This is the reason why most online marketers are focusing on video production in digital marketing campaigns.

For the last few years, there has been a drastic increase in the use of video production as an online marketing technique. These marketing strategy can be very effective as far building a brand identity is concerned. So here, we are looking at how video marketing can influence the customer in a big way.

Capture Audience Attention

Today, most people use mobile devices to get the information they want from internet, especially social media sites. These social media websites like Facebook has created a platform for the users to upload and share videos. So by creating creative videos, businesses can attract the audience and increase their online presence.

Not only that, videos shared on social media platforms can go viral easily, generating a large amount of leads for your business.

Increase Brand Awareness

It is very difficult for any online marketer to create a video that suits the audience. A video must be created based on a concept or a story and then it needs to be edited for final implementation. However, when it is properly implemented it can help you improve your brand awareness.

There are many number of affordable video editing software with pre-built animation effects that can help you create professional high quality videos. The main aspect of a high quality video is that its content can resonate with the audience.

Enhance Conversions

Video production is one of the most effective ways of improving conversions and sales. Many reports suggest that adding video on social media page can increase conversions by huge margins.

Many businesses are using videos, especially animated videos to explain the customers about their products and services. If the quality of the video is good, it can really make an impact in the minds of the audience.

Build Trust

Trust is key factor that helps businesses grow. The customers will only spend their money if they trust your brand. So everything you do, whatever content you make should be geared towards establishing trust for your business. Providing valuable content can help you increase the trust.

You must use animated videos to establish trust by providing informational and entertaining content. These videos will gradually help you improve the trust and thereby meet your business target.

Explain Your Services

You want to launch a product or service and are thinking about how to showcase it. The most effective way to do it is through animated videos. You can explain how the product or service works in simple terms. Any laymen will understand your message if you do it well. Various studies have shown that people are more likely to purchase products when they see them in action.

Generate Online Leads

Explainer videos can help you generate more online leads. Google loves pages with multimedia content such as images and videos. When these contents are optimized correctly it can increase the traffic to your website.

Apart from that, these videos improve the average time spent by visitors on your website and will lead to higher search engine rankings. If your website is ranked higher in searching rankings it has the potential to transform your business in a big way.

Engage

Today marketers are always competing for capturing the attention of a consumer. But the consumers are not interested in reading long descriptions about your product or service. Most consumers just want to see a product that really helps them improve their life. I think there is no better way to do other than create engaging videos.

Videos that are highly attractive or engaging can capture the attention of all types of prospects. This will give you a competitive advantage, which helps you potentially double your leads and meet business goals.

These all are the advantages of high quality video in online market. They have become one of the most powerful tools for your marketing endeavours. Their strength lies in the fact that they can tell the story of your product or service, and in a fun and engaging way and in a matter of just a few seconds!

But sometimes their benefits are underestimated. So awareness of video marketing and what they can bring to the table is an important requirement as far as an online marketer is concerned.