Blog

"A picture is worth a thousand words", and rightly so. These days internet is flooded with images and other graphic contents. Whether it's on social media or any other online platforms, we can see the widespread use of these graphic designs. The main reason for this development is the upsurge of technology and online marketing. One can see the rapid growth in the number of businesses moving towards digital platforms, which is mostly based on visuals and informative content. To put it simply, graphic designing is the creation of different types of attractive graphic contents which include images and texts. As per marketers, it is one of the most important strategies in online e marketing that help businesses build their brand identity and influence customer’s decision making process.

Graphic design includes creation of poster, logo, website, brochure, illustration and many more. Now let us look at the importance of graphic design and how it affects a brand’s visibility.

If your business want to build a brand image, stand out among the competitors, and build your own identity, then graphic designs are very important. Every business has its own identity and the design needs to target your audience in a way that is attractive, engaging and professional. This will help create a strong and positive impression among the audience.

For instance take the case of poster created by Aster Medcity hospital. This poster tells us about the fact of deteriorating health conditions of people, especially the youth in society, due to the use of mobile phones. The design is very simple/minimalistic in nature and is capable of attracting the audience easily.

Various researches have shown that the visuals receive fare more attention than any usual written content. A graphic design that is impressive, always leaves an impact on the mind of the audience. Businesses can create excellent graphic contents for their promotion and can easily be accessed by the customers. A good visual content can really enhance the image of a brand.

Take for example, the ‘More pull’ ad campaign by automobile manufacturing company called Land Rover. From the picture we can understand that they have used two words and strong visual content to convey their message. It’s really an attention-grabbing, clever and smart ad. They have focused on a particular feature of the car and made an image with minimalist design for it.

A good interactive design can effectively communicate the message of your brand to the audience. But if the design is not engaging in nature, readable or simple to understand, then it will create a bad impression in people’s mind. So the graphic design is a wonderful opportunity to develop consumer trust and confidence and if it is not properly implemented, it will affect the brand’s image.

An example for a simple and interactive web design is the website of a company called coffee address based on Lithuania. It’s clean and minimal website which is very engaging in nature. Only a small amount of content and a minimalist design is used here. This website is capable of creating a positive impact on its targeted consumers and hence build a better and clear understanding about its products and services.

Sometimes, words are not enough to share an information with the public. Your business may include variety of products and services and you want to effectively showcase the product without much complication. In that context, the graphic designers come into play. Using impressive designs, reports, charts and illustrations they communicate the information in a more convincing manner.

Also while designing you have to keep in mind that your design is simple in nature. If that is the case, then your audience will instantly get message loud and clear as soon as they glance over your ad.

When a company uses unique and engaging graphic designs to communicate with the audience, naturally people get attracted. So they will judge the quality of design you create. Not only that, this will anyway reflect on their decision making. Also it can help boost up sales, bring people closer to the business and lead to growth. So it is very important for any business to craft a strategy for creating well thought out graphic designs.

Let us take the brochure of real estate company ‘Ewaan’ which is based on Saudi Arabia. They have created a brochure with exquisite design features. It really captures the attention of consumer and a positive impression is made in their minds suddenly. This really helps the brand to enhance their visibility.

In conclusion, I think it’s important that the consumers get a sense of what your brand is all about. Most online marketers rely on visual images for communication with the audience and concede that the key to successful digital marketing campaign is the perfect blend of data analysis, engaging content and compelling design. A compelling design delights the customer and captures their attention. If you go on creating those highly creative and appealing designs, a moment will occur when your customer themselves become the brand ambassadors of your organization. A good graphic design or visual representation can break down the geographical barriers between people and narrate your business story in the most effective manner.